Masthead: The title of a magazine; it is generally bright and eye catching, or it relates to the theme or genre of the magazine.
Taglines: A slogan or phrase that is synonymous with the magazine and is near the blog title. It makes the title of the magazine more memorable.
Strap-line: A line of text above the mast-head that either offers a deal on the magazine or gives a teaser of a competition. It is above the masthead because that is where the eye is first drawn to, and if it is filled with buzz words and a competition, it makes the magazine very appealing.
Date-line: A line of text below the mast-head detailing the date and number of issue, making it easier for the customer to find the correct or most recent issue when they wish to purchase it.
Main image: Almost always of an artist, and is normally an image of whom the main article is about. Contains conventions of the genre, i.e. guitars, or surly expressions.
Images of sub-articles: Gives the consumer a taste of what is inside the magazine and makes them want to pick it up and read it.
Main sell-line: A snippet of the main article to give the reader a teaser of what the main article is about to make them want to read more.
Sell-lines: Teasers of the sub-articles to grab the attention of the reader and make them want to read the entire article.
Puff: A box or bubble filled with text that either specifies an article or advertises competitions etc.
Buzz words: Exciting words or phrases that appeal to the consumer, such as free, exclusive or plus. Generally accompanied with exclamation points.
List of bands included in the issue: If a consumer doesn’t want to waste their time flicking through a magazine to not find their favourite artist, they can check a small list of artists featured and decide whether they want to buy it or not.
Banners: A strip across the page, near the base, that contains a main sell-line either connected to the main story, or an article to entice people to buy the magazine.
Cover mount: A free gift for the reader to enjoy after purchase used to entice customers to buy it.
Barcode: The code for purchase is generally located in the bottom right hand corner as it is the last place the eye looks on a piece of text , and it is relatively unimportant so it’s normally fairly small or thin.
Layout: Brand identity is key in magazine sales, having the cover look almost the same every issue makes it reliable and easy for the consumer to find and purchase. If a magazine were to redesign its front cover every issue it would cause confusion and a loss of readership.
3-4 fonts and roughly 3 separate colours: A variety of design and colours in regards to font makes the cover visually appealing and catches the consumers eye as they pass a news stand.
Taglines: A slogan or phrase that is synonymous with the magazine and is near the blog title. It makes the title of the magazine more memorable.
Strap-line: A line of text above the mast-head that either offers a deal on the magazine or gives a teaser of a competition. It is above the masthead because that is where the eye is first drawn to, and if it is filled with buzz words and a competition, it makes the magazine very appealing.
Date-line: A line of text below the mast-head detailing the date and number of issue, making it easier for the customer to find the correct or most recent issue when they wish to purchase it.
Main image: Almost always of an artist, and is normally an image of whom the main article is about. Contains conventions of the genre, i.e. guitars, or surly expressions.
Images of sub-articles: Gives the consumer a taste of what is inside the magazine and makes them want to pick it up and read it.
Main sell-line: A snippet of the main article to give the reader a teaser of what the main article is about to make them want to read more.
Sell-lines: Teasers of the sub-articles to grab the attention of the reader and make them want to read the entire article.
Puff: A box or bubble filled with text that either specifies an article or advertises competitions etc.
Buzz words: Exciting words or phrases that appeal to the consumer, such as free, exclusive or plus. Generally accompanied with exclamation points.
List of bands included in the issue: If a consumer doesn’t want to waste their time flicking through a magazine to not find their favourite artist, they can check a small list of artists featured and decide whether they want to buy it or not.
Banners: A strip across the page, near the base, that contains a main sell-line either connected to the main story, or an article to entice people to buy the magazine.
Cover mount: A free gift for the reader to enjoy after purchase used to entice customers to buy it.
Barcode: The code for purchase is generally located in the bottom right hand corner as it is the last place the eye looks on a piece of text , and it is relatively unimportant so it’s normally fairly small or thin.
Layout: Brand identity is key in magazine sales, having the cover look almost the same every issue makes it reliable and easy for the consumer to find and purchase. If a magazine were to redesign its front cover every issue it would cause confusion and a loss of readership.
3-4 fonts and roughly 3 separate colours: A variety of design and colours in regards to font makes the cover visually appealing and catches the consumers eye as they pass a news stand.
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