AMP Magazine: Questionnaire Results and Analysis

Questionnaires distributed: 50
Questionnaires answered: 50

1. What gender are you?

Male: 25
Female: 25

2. What age range do you fall under?

>15: 10
16-20: 10
21-25: 10
26-30: 10
30<: 10

3. What is your favourite type of music?

Pop: 2
Classic Rock: 6
Modern Rock: 7
Alternative Rock: 8
Indie: 9
Heavy Metal: 3
Electronic: 1
Dance: 1
Folk: 3
Blues: 3
Country: 3
Hip Hop/Rap: 1
R'n'B: 2
Classical: 1
Other: 0

4. Who are your three favourite music artists?

(Artists with over ten recurring votes)

One Republic
Foster the People
Boyce Avenue
City and Colour
Florence and the Machine
The Script
Damien Rice
Bon Iver
Ed Sheeran
Ingrid Michaelson

5. How often do you buy music based magazines?

Daily: 4
Weekly: 13
Monthly: 30
Other: 3

6. How much do you spend on music based magazines in a single month?

<£5: 31
£6-£10: 16

£11-£20: 3
£21-£30: 0

£30<: 0

7. What makes you want to buy a magazine?

Title Design: 13
Colour Scheme: 7
Image of Artist/Celebrity: 21
Free Gifts: 23
Articles: 13
Artists Featured: 9
Albums Reviewed: 14
Other: 0

8. What aspect of a magazine do you prefer?

Album Reviews: 15
Interviews: 17
Concert Reviews: 12
Fan Photo Galleries: 11
Feature Articles: 22

Competitions: 10
Music Charts: 9
Tour Dates: 13

Up and Coming Artists: 14
New Album Releases: 12

Gossip: 15

Other: 0

9. How much would you be willing to pay for a music magazine?

Average: Between £2 and £5

 Based upon the results gathered from the questionnaires handed out to a sample of 50 people, I have decided to adapt my magazine to fit into the most popular answers; most said that they buy music magazines monthly and that they spend under £5 on them, and as AMP will be published every fortnight, it will be under £5 a month, meaning that each issue will cost £2.50. Taking questions 7 and 8 into account, there will be a broad cycle of artists for the front cover to keep readers interested and so that the magazine doesn't become repetitive, there will also be a bright title design to capture attention and a free gift once every four issues to retain that attention. The categories within the magazine will be extensive, all of the ones listed in question 8 that had votes will be included, to give the reader an broad view of indie music in the two weeks since the last issue.